Last chance to get a $140 gift cardΔ when you buy iPad Pro with education savings. Ends 9/24. Shop

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy colour (dark red), back exterior, Pro Fusion camera system at top, Apple logo in centre, Side exterior, Side button, Camera Control, the word Pro written in large silver coloured text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting at 5:00 a.m. PT on 10.16. Available starting 10.23.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze colour, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

AppleWatchUltra3

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural colour, right exterior, Digital Crown, raised side button, digital watch face, translucent grey Ocean Band

AirPods 5

Discover the magic of Active Noise cancellation.

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AirPods 5, white colour, worn in the ear, person silhouetted against multi-colour background

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasizing narrow profile

Apple iCloud plus

Supercharge your iPhone with added storage, privacy features and more.2

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iPhone 17, back exterior, white colour, Dual Fusion camera, set against a light blue cloud

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Apple Trade In

Get credit when you trade in iPhone 13 or higher.3

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Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro