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iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting at 8pm SGT on 16 October
Available starting 23 October

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

AirPods 5

Discover the magic of Active Noise cancellation.

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AirPods 5, white color, worn in the ear, person silhouetted against multi-color background

Apple iCloud plus

Now with Apple TV and Apple Arcade included.2

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iPhone 17, back exterior, white color, Dual Fusion camera, set against a light blue cloud

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Buy Mac or iPad with education savings.

Last chance to get AirTags.3

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Offer ends 24 September
MacBook Air, in Starlight, displaying a yellow-and-black pattern on screen, megaphone emoji sticker, AirTags 4 pack, firecracker emoji sticker, iPad Air models in multiple colours, stacked vertically, clock emoji sticker